The ExxonMobil Rewards+ App for United States, and SpeedPass+ for Canada are Consumer Face apps, being a huge opportunity I had to focus on B2C. The value proposition of the Apps is to allow drivers to find the closest Exxon, Mobil, or Imperial Oil Gas Stations, allowing users to pay from the convenience of their vehicles, utilizing Apple Pay, Google Pay or their onboarded credit cards. On top of that, the apps are a huge opportunity to raise the partnership with Gas Stations and their convenience stores. We wanted to leverage loyalty points and allow consumers to exchange those points for products at the convenience stores. As such opportunities arose, we ideated on how great it could be if on top of the loyalty points and the station finder, users could also have access to the highlighted convenience store offers for their loyalty points exchange. This is what we defined as our opportunity to continue to put consumers at the heart of what we did with our product management.
Interestingly enough, as you manage a consumer facing product, you will end up facing other challenges. We needed to have internal debates whether the accessibility considerations for people with disabilities were sufficient. Also, user experience, being very important was also taken into consideration. Finally, we needed to look into our metrics, looking into important KPIs such as growth, retention, acquisition and gross margin. Those types of debates made us look into the need to grow our user base and find tactical solutions to make it happen. This is how we ended up looking into partnerships and AARP sounded to be a very good one to help communities to adopt ExxonMobil Rewards+ as their app of choice for gas needs.
We also have a strong user base not utilizing Apple Devices, and similarly, we wanted to explore with Google on their NFC offer as well. We spent months with Google
focusing on ways to have ExxonMobil Rewards being able to scan Google's NFC tag for maximized throughput for Android devices as well.
Partnerships with Apple and Google certainly helped with the convenience and reliability we needed to have our consumers looking into our mobile products as the best
market references, but still, we could never rest without another question: Could we innovate more? The answer is yes, we haven't talked with Amazon yet.
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